Beautycounter
When I first began my career in coaching long term weight management lo those many years ago, I would have called myself the Butter Buds Queen. I didn’t care what it was made out of as long as it had no calories. Now, 20 years and tons of education later I have become a reluctant purist. Turns out you can’t indeed fool Mother Nature.
When I started running detox groups back in 2007 prompted by my dear friend’s breast cancer, I became aware that anything I put on my skin I am essentially putting in my mouth. Since then I have been looking to weed out my toxin filled cosmetics (who knew?) and replace them with safe, chic, high performing (who says a girl has to look her age?) products. It had been a frustrating, hit or miss adventure until now.
Meet Beautycounter – a company on a mission not only to educate you and put safe products into your hands and on the skin of your children, but also to lobby Washington to get the laws changed that continue to allow close to 1400 know carcinogens into our skin care and cosmetics that have long been banned in Europe.
DID YOU KNOW?
- IN THE ’60’s, 1 in 20 U.S. women were diagnosed with breast cancer. Today, 1 in 8 U.S. women will be diagnosed. Only 10% of these women have a gene mutation that makes them more susceptible to breast cancer.
- Learning and developmental disabilities affect more than 1 in 6 children (or 15%) in the United States. Environmental factors, like toxic chemical exposures, are a major contributing factor, estimated at 28%.
- A study spearheaded by the Environmental Working Group (EWG) in 2005 found an average of 200 industrial chemicals and pollutants in umbilical cord blood from babies born in U.S hospitals. Of the 287 chemicals detected in umbilical cord blood, we know that 180 cause cancer in humans or animals, 217 are toxic to the brain and nervous system, and 208 cause birth defects or abnormal development in animal tests.
Partnered with the Environmental Working Group, The Breast Cancer Fund and Healthy Child Healthy World, Beautycounter is doing something about this. I am proud to present their products and support their mission.
As a sort of a Whole Foods meets Chanel, they have developed a product line with performance to match safety. You can check out their founder and their mission here: http://www.beautycounter.com/our-story/#ourmission
View/purchase their rapidly growing product line: beautycounter.com/SusanHolmberg